💹Global Gaming & Digital Asset Analysis

1. Global Growth Trend of the Gaming Market

In 2023, the global gaming market reached around $215 billion, and it is projected to expand at a compound annual growth rate (CAGR) of 9%, hitting $466 billion by 2032. This growth is primarily fueled by the proliferation of mobile and cloud gaming, as well as the increasing popularity of eSports and virtual reality (VR) games.

• Smartphone Adoption: Mobile gaming is experiencing rapid growth, particularly in Asia. In countries like China, Japan, and South Korea, mobile games already dominate the market, while cloud gaming is also seeing notable expansion.

2. Digital Asset Market

The digital asset market, especially NFTs and cryptocurrencies, is becoming a key component within the gaming sector. Leading gaming companies are integrating blockchain technology to tokenize in-game assets, enabling players to own and trade their digital assets. For instance, Sony and Bandai Namco have introduced NFT-based games that allow players to own and exchange in-game assets.

3. Major Trends

• Blockchain Technology Integration: The capability to convert digital assets into NFTs, enabling free trading both within games and across different platforms, is becoming increasingly widespread.

• Growth of eSports and Streaming: As the eSports industry expands rapidly, digital asset trading platforms are catering to the demand for exclusive eSports items and content.

• Cloud and Mobile Gaming Dominance: The continued rise of cloud and mobile gaming is further increasing the demand and value of digital assets.

4. Target Audience

The primary target audience in the global gaming and digital asset market is the Millennial and Gen Z demographics. These groups are familiar with digital environments and have fewer reservations about virtual assets and online transactions. Additionally, there is growing demand for asset trading based on blockchain technology, suggesting market expansion centered around these demographics.

Overall, the gaming and digital asset markets are rapidly growing, with the adoption of blockchain technology and in-game asset trading being central to this growth.